Pleasantly Pink


Looking for a delightful gift for mothers day? Click on the link187 ! PinkMug2PinkMug1

Van Gogh Inspired


It is Spring and thus Spring Cleaning has hit Elephants Wind.

New art is available!  Like what you see? Click on the link to make a bid! Happy Bidding!

P1000222

Anna Potthoff/Elephants Wind

Visual Design


Visual design is often the polar opposite of engineering: trading hard edges for subjective decisions based on gut feelings and personal experiences. It’s messy, unpredictable, and notoriously hard to measure. The apparently erratic behavior of artists drives engineers bananas. Their decisions seem arbitrary and risk everything with no guaranteed benefit.

Scott Stevenson

Stevenson Landing

Stevenson Landing (Photo credit: DTWpuck)

Think outside the box


upright

upright (Photo credit: Wikipedia)

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.” Marty Neumeier

Design Speaks


Can anything be sadder than work left unfinished? Yes; work never begun. — Christina Rossetti, Author

Christina Rossetti - Project Gutenberg etext 13778

Christina Rossetti – Project Gutenberg etext 13778 (Photo credit: Wikipedia)

Elephant’s Wind Logo Design

Designing by Ear


English: The junction of Rendall Lane with the...

English: The junction of Rendall Lane with the A1120 The “Plain English” sign refers to a business designing and making kitchens. (Photo credit: Wikipedia)

Music is moving, inspirational, enchanting and can get you off your rear to get moving.

Need some new tunes? Click on the link below for a favorite play list of Elephants Wind.

Tunes

Samples of My work


aca l1[1]

Design Speaks


Portrait of Aristoteles. Pentelic marble, copy...

The  aim of art is to represent not the outward

appearance of things, but their  inward significance.

Aristotle

Design Speaks


I myself do nothing. The Holy Spirit accomplishes all through me.
William Blake

Happy New Year!


Happy new year

Happy new year (Photo credit: Amodiovalerio Verde)

Here are some helpful resources to kick of your designing new year with a bang.

http://www.webdesignfromscratch.com/blog/top-10-skills-for-web-design/

Good and Bad Ideas

 

 

Another Day


Design Samples


Sample Pieces of Elephants Wind Designs

Flexability in Design, Creating an Adaptable Self


 

Flexability: a term often used in the performing arts but what about in the job arena? No, I am not asking you to start balancing on a hi beam or bend over to touch your toes before hurdling over three desk chairs into a sumersault.  Unless a person is employed in a cirucs, at a dance studio, or in the Cirque De Soleil, physical flexabity isn’t usually a job requirement (at least that I am aware of, anyway.)

Job flexability, though, can and should be a critiqual component of your skill set. Why?

Well, by accident and god’s grace alone, I discovered that a flexible attitude and skill set creates a diverse working enviroment for one’s self. How so? Hmm, where to begin.

I work at a dairy–yes, the kind with black and white cows, milking machines, and lots of grain. Why, when I possess a degree in Graphic Design/Advertising, would I work at a dairy? To milk it for all its worth, udderly ridicoulous right?

Yes, periodically I do design work at the dairy but I love what I do–work outside with baby calves. This is the adabtability, the conforming to a calling that I didn’t know existed prior in my life–work that I love and enjoy. Adapting has broadened my horizons considerably while providing a sustainable income for me. I never thought that a dairy could bring so much happiness to my life. But what about Design? Simple–simple observation allows me to identify each calf from the markings on her pelt, re-organize data sheets and format a cohesive design of structure–natures own design.

Every Saturday, I work in the office, which is nice–yet, even sitting at the desk I yearn to be out with the babies. Flexability allows me the skills and the open minded to work in various area of the dairy as needed but one thing remains the same, I never dread coming into work.

My advice: allow yourself wiggle room, explore new venues, and see what paths open up in your future.

Fibonnacci and Farming–a quiz


Farming and Fibonacci–the correlation is every-where. Can you spot the correlations?

All photos were taken by me (Anna Potthoff) and are courtesy of Cornerstone Farms, LLC, Colorado.

Clear the way for Productivity


Making a mountain out of a mole hill is common affliction for many suffering from a messy workspace, a cluttered desk or a huge pile of unidentifable stuff, mounting higher and higher every day. Common excuses I hear for the mess, the clutter, and oh the horrors of ever growing clutter are a few such as:

  • I am so busy
  • I am rarely at my desk
  • That is just a catch all
  • Junk Drawer/desk/landing
  • It was there when I got here/If it ain’t broke, don’t fix it
  • Its functional

A messy, cluttered, or “dump site” of a workstation can be overwhelming as well as being asethetically unappealing (espeically to customers/clients whom seen it as a weakness and/or as an issues–with the mindset of “if they can’t keep their space straight, how do they manage to keep clients, deadlines, projects, etc straight? Will they loose components of my project? How can they find anything0? Will this projeet get treated the same way and shuffeled amaongst the chaos?)

First impressions go a long way, not only for the client/customer but also for the employees, staffing, and for one’s own personal morale. Even if accustomed to a messy space, a new habit can be incorporated. Does it have to be grande? No nor does it have to be expensive or costly to make the conversion–although a bit of effort and “re training” is required.

Tips for re-structuring a messy desk, work station, office, or room are easily done–making the habit takes more practice!

Principles and Elements Quiz


Denver, Colorado.

Denver, Colorado. (Photo credit: Wikipedia)

Classes, for those whom are in school or about to start, are in full swing and a bit of a refresher for students, or those already in the field, can always use a refresher as a way of tweaking their skills (or remembering what is to be applied.) Skills, liked muscles, not used are lost and forgotten (which is a darn shame!)

Celtic Thunder (the awesome Irish group) is coming to Denver, Colorado, on November 17, 2012–needless to say I am very excited. Why? Their sound is amazing, and honestly, the group is very handsome. Yes, I am hoping to buy tickets soon for the concert.

So, in lieu of a normal quiz/test, please view the following videos and give yourself the P & E test:

Video 1

Video 2

Video 3

1. What are common elements?

2. What is the branding consistency?

3. Identify the color schemes used.

4. What Gestalt principles apply?

5. Does the Golden mean apply to the music? Performance?  Explain.

Good Luck and have fun.

Never Under Estimate Simplicity


While driving up to the mountains from the plains last evening with my family, the discussion of billboards arose (as we passed many along the way.)

A person commented on how this particular sign always caught her attention. I agree, it was very effective. It showed two very large, but proportionate, blue eyes staring right at the passerby’s. It clearly conveyed its message that it was highly visible, noticeable, and a lot of people would see it. The ploy? “Advertise Here”.  The “spot” was empty (except for the advertising company advertising for itself.)

Why does it work? It ensnares the viewer, it is memorable, and it conveys the message, loud and clear but within in a micro second–while having very simple but incredibly rendered art visuals. IT wasn’t complicated but very effective as it draws the audience in, captivating and wow.

That, my friend, is effective advertising.

 

 

 

 

Elephants Wind Custom Creation


The photo is borrowed but the rest is my own creation– a portfolio sample

The Design of Elephants


Portfolio Samples–


Fibonnaci Frency


Ever wonder what makes designer tick? how to balance things out? Wondering how to perfect the Principles and Elements in a piece? Use the fibonnaci.

Here is what Wikipedia has to say on Fibonnaci:

Fibonacci number

From Wikipedia, the free encyclopedia
Jump to: navigation, search

A tiling with squares whose sides are successive Fibonacci numbers in length

A Fibonacci spiral created by drawing circular arcs connecting the opposite corners of squares in the Fibonacci tiling; this one uses squares of sizes 1, 1, 2, 3, 5, 8, 13, 21, and 34. See golden spiral.

In mathematics, the Fibonacci numbers or Fibonacci series or Fibonacci sequence are the numbers in the following integer sequence:

0,\;1,\;1,\;2,\;3,\;5,\;8,\;13,\;21,\;34,\;55,\;89,\;144,\; \ldots\; (sequence A000045 in OEIS).

By definition, the first two numbers in the Fibonacci sequence are 0 and 1, and each subsequent number is the sum of the previous two.

In mathematical terms, the sequence Fn of Fibonacci numbers is defined by the recurrence relation

F_n = F_{n-1} + F_{n-2},\!\,

with seed values[1]

F_0 = 0,\; F_1 = 1.

The Fibonacci sequence is named after Leonardo of Pisa, who was known as Fibonacci. Fibonacci’s 1202 book Liber Abaci introduced the sequence to Western European mathematics,[2] although the sequence had been described earlier in Indian mathematics.[3][4][5] (By modern convention, the sequence begins with F0 = 0. The Liber Abaci began the sequence with F1 = 1, omitting the initial 0, and the sequence is still written this way by some.)

Fibonacci numbers are closely related to Lucas numbers in that they are a complementary pair of Lucas sequences. They are intimately connected with the golden ratio, for example the closest rational approximations to the ratio are 2/1, 3/2, 5/3, 8/5, … . Applications include computer algorithms such as the Fibonacci search technique and the Fibonacci heap data structure, and graphs called Fibonacci cubes used for interconnecting parallel and distributed systems. They also appear in biological settings,[6] such as branching in trees, phyllotaxis (the arrangement of leaves on a stem), the fruit spouts of a pineapple,[7] the flowering of artichoke, an uncurling fern and the arrangement of a pine cone.[8]

Just remember to apply it to everything and it should work out just fine.

Elephants Wind—Riddles Elephant Sanctuary


All things considered, I would like to invited you all to share, volunteer, donate–or visit Riddles Elephant Sanctuary in Arkansas.  It is an amazing place doing outstanding things–an experience you will never forget.

Click on Elephant Sanctuary to learn more, see photo’s, and find ways you can take part.

Your thoughts matter


Samples of My portfolio


Design for a Purpose


Yes, design can be function, not just for play.

Recently, a farmer (yes, a farmer) contacted me to help layout and design a chicken coop for the limited space. The challenge? Creating a space for over 150 chicks–not only to roost, feed, and grow but to later lay eggs and flourish as hens.

Here is a rough design I came up with the limited space. More will follow with the details.

Seeking Employer


Seeking Employer.

Please, click on the link.

Have a blessed day.

Graphic Design on the Go


Yes, graphic design is transferable–in every which way.

Recently, I moved across country–literally spotting many identical design pieces and themes across the nation as I drove (yes, I braved the highways and bi-ways of this wonderful, American nation alone, driving over 1800 miles.)

The politics may vary from state to state, the regional foods may differ, and the cliche expressions slightly differ as one travels but America, as a nation, sticks together for design–

There is no denying who we are–Red, White and Blue.

 

7 Days


Graduation is just a week away; 7 days til the Design program wraps up and the degree is officially earned (assuming this last week doesn’t keel me over!)

Attending college for an associates degree has taught me volumes and just not from the text book side of things, either. A few lessons I have learned while in college:

  • Math is everywhere, in everything. It’s a good thing I can calculate and count.
  • Time Management is critical, inside and outside of the classroom
  • Fibonacci is awesome.
  • Color Theory is a very important fundamental.
  • Craftsmanship heavily counts and is important
  • Team work is challenging but rewarding. I still prefer to work with two or fewer people on a team.
  • Design industry is seemingly infinite when it comes to niches for employment
  • Design is not personal and shouldn’t be taken as such. It is business.

Attending a local community has been valuable while also being affordable for broke students still living at home or for the working adult whom has outside responsibilities beyond getting an education. Is it easy going back to college as a working adult? Hell no as it piles on the stress on top of an already busy schedule. Stability goes out the window in many circumstance and your sweetheart asks why you never cook dinner any more while you are working on projects at the kitchen table.

Some one expressed to me that “while attending college and earning a degree, it is the heaviest burden you will carry. Once you graduate and have that degree, it is one of the most valuable and lightest things you will carry for the rest of your life. No one can take it from you.” Can’t wait.

 

 

Fun Design


Logos–A portfolio preview


Greetings! Since Elephants Wind is all about design, sharing a few logos created and put in my porfolio, sharing only seemed the next step. Want to see more? Go to my Portfolio

All in the name of humor


Graphic Design can be stressful, annoying, and a real headache–not including those “sticky” clients whom want it all at a rock bottom price and have the project done in no time flat or on “the fly” as their boss needed it yesterday.

Laughter is the “best medicine” for so much in this  world. It can ease stress, prevent a designer from slapping their co-worker, or drop kicking their adobe creative suite out the fourth story window alongside spec sheets and client files.

Why might this be? Laughter, in my opinion, is a positive distraction, enough for any person to forget about, even momentarily, the chaos that also ensues with stress and craziness of designing. Even the most organized and efficient designers get “stuck” and stressed out at times.

While hasing over a design for a yard, with my faithful assitant at my side (aka my 15 year old cousin), I was beyond frazzeled as the existing landscape wasn’t anything of what the customer had “quoted” me.

After getting some rudimentary, fundamental clear out work done, my assistant and I had lunch. He proceeded to tell  me how to enjoy sunflower seeds while in class and not get in trouble while doing it. He tells me “you must chew up the shells and seeds fully so no need of spitting the hulls is necessary. If you don’t chew them up really good before swallowing, you’ll poop pine cones–very uncomfortable.”

Laughing so hard, I had diffuculty catching my breath. The result? Laughter allowed me to see the project in a new line simply because I wasn’t focused on it, even for a moment, which allowed me to re-group.

Lesson learned: Never under estimate what laughter can do for a project. Step back, laugh, and allow things to have a splash of humor.

Creating Products


Graphic Design positions can vary greatly–from doing in house creations for a major company to freelance work for a multitude of smaller business needing smaller projects accomplished. Graphic design thus can be said to have many niches. A friend of mine makes a living by designing T-Shirts. Another classmate wants to go into pre-press management. As for me, I like custom stationary.

Take a look below at some my of work (a lot more can be seen at my Portfolio.)

Thought for the Day


Thought for the Day


Thought for the Day


Though for the Day


Trending: Guerrilla Marketing


guerilla marketing - heb עברית: שיווק גרילה

guerilla marketing - heb עברית: שיווק גרילה (Photo credit: Wikipedia)

Guerilla Marketing-a way to advertise products or services without being in your face or obvious about it being a sales push or advertisement.

There is a wonderful article, that states it perfectly, about Guerrilla Marketing. Click Design Stains to check it out. The author does a wonderful job of expressing what and how it is done. The video also depicts a perfect example.

Guerilla Marketing Video

Thought for the Day


Thought for the Day


Design of Color


Color, it is everywhere we look. It even affects our moods, choices, and subconciously can even make choices, thoughts on everything from preferences, to whether or not the item/product or medium it is applieds it right, wrong, or even likeable–even the shade/tone or hue of a particular color have profound effects on we humans (animals, too.)

So, how does choosing the correct color for the desired effect take place? Very carefully. Lighting, which is how we actually see/percieve color also greatly affects color management so take in the lighting when choosing a color or paint for your home, office, or clothing that you will wear. Ever try on a fabulous outfit in a store, looks wonderful when you try it on in front of those full length mirros only to find that when you are getting ready for your hot date or big interview that it looks like a total disaster on you at home? Light can play funny tricks on color and on people. It is all about optics with color.

Need a refresher or desire to learn some fundamental about color management? Color Theory offers some great tips.

Gestalt: Figuring out the Unified whole by the pieces


Composition matters. Need a refresher? Click Gestalt to see components to remember to incorporate into the design work. It even applies to those whom write, compose. Keep in mind, having fun is all part of it.

Test yourself and see if you can identify the principles in each of the pieces below.

Design of the Blogger–an insight to Anna @ Elephants Wind


Greetings! It is me–again as I am the only author on this blog (partially due to it being MY hobby and partially because I can’t figure out how to allow guest authors.)

There are, officially, 8 weeks left in this semester, the last leg of my educational journey (thus far.) I will be graduating with an Associates of Science in Advertising and Grahpic Design. I am so excited and can hardly wait–to actually be able to sleep a full 8 hours, have at least one evening off to enjoy a cup of coffee with a friend, and have Sunday dinner with family–all verses working on projects, campaigns or assignments while eating Tums to prevent acid stomach.

No complaints here, it is all very much worth the time, efforts, and stress dedicated to the venture. A degree and education is something that can not be taken away from me, which is a blessing. Plus, I learned so much more in and outside of the classroom that it has truely been an adventure. College has imprinted its own Gestalt design upon me.

The next leg of this grand adventure as the classroom chapters come to an end? Employment.

 Know any one or place that is hiring? Please, do share with me at elephantswind@yahoo.com

Thought for the day: You may choose two


Thought for the day


Design of Organizing: Gestalt


English: Wooden File Cabinet with drawer open....

Image via Wikipedia

How many times has one looked for that wondering pair of scissors this week? Where is that darn image to be linked? Packaging a file for a printer/publisher? You will need all components but where are those darn font files?

Spring is just around the corner. Many consider it a time to “spring clean”  the house, the office, the storage unit, the closet. And, yes, even the computer or workspace at your office or home.

What is organization mean for a designer? It is a daily, ritual must have on every level. Many students, from my experience, and beginning (even a few experienced) designers fail to recognize the signifigance of keeping the work space, files, and designs organized. I am not speaking of actual design work but having the gestalt effect is highly beneficial.

Avoiding clutter, mess, and the chaos that ensues is easily prevented by simply keeping up, maintaing an orderly enviroment on all levels. It requires minimal effort, with practice, by simply putting things back into their proper place, having files for documents, and creating folders for each client/project (label accordingly.)

Has the mess and chaos already gotten teh best of you and become more than you can handle or tackle? Hiring an assistant can greatly help, even on a temp basis, to help get you sorted and going can be highly beneficial. Have an area that needs help that you can’t even bear to de-clutter? Calling someone like Ms. Perry at Cash from Clutter can clear out the mess while bringing in some extra money from lost “treasures” hidden in the chaos.

Want to tackle it alone? Here are some pointers to help in the endeavor.

1. Dedicate the time to get organized

2. Remove all unnecessary items from space–donate, toss, etc.

3. Make space functionable for its purpose by implenting designated spots for items, filing cabinets for files, hard drive/burned discs for backed up files/client work a coat rack for employee jackets, a cabinet in the bathroom for clean supplies and toilet tissue, a wire basket for incoming/out going mail.

4. Keep a daily planner/calender (phsycial) for important dates, meetings, and such–make sure there is a copy of one that is available to put in your work bag or purse–it is great to have those addresses and such on hand, with times, so you won’t have to rush back to the office to check your computer on how to get to the location.

5. Once an item has been used, put it away in its proper place. remember, a place for everything and everything in its place.

6. Keep floors and walk ways clear of debris and other items. If storage of items, say stock of product, have an allocated space for such items–properly labeled. Keeping the floors and walk ways clear will not only prevent tripping accidents it will allow for clients and visitors better access to your office/space and allow the area to look/be neater, cleaner.

7. Shelving works great for limited spaces and allows for an easy glance of what is where, makeing easy access. Placing items more frequently used in one area will be beneficial.

8. Toss out items as they become broken or worn out, such as pens, scraps of doodle paper, adn such. Trash build up is often in forms of some items, not large, accruing easily.

9. Color-code items according to theme. That way it doesn’t take 4 hours of reading all labels to find what you need.

10. Make it a habit to keep the work space, home, office, neat and tidy–from the drawers to the floors.

Remember, a place for everything and everything in its place.

Thought for the Day


Design: Music Inspiration Part 3


Español: Logo Vectorial de YouTube

Image via Wikipedia

Music comes in as much variety as the human race has to offer. Spicing up your day, or weekdays, with different themes of music can greatly change, alter the way  a person designs.  Stuggeling with a component in your layouts? Alter the music tempo. Feeling stressed? Listen to instrumental with a easy feel about it. Need to be perked up, after a long night of finishing up a campaign/project for a tedious client? Reggae is awesome.

Clink on Elephants Wind to get a great list of songs, established, to give yourself a bit of variety–subscribe to list via the link (courtesy of YouTube) to continue to listen to the song list and see the new song updates.

<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/videoseries?list=FLmCaf_S0KPHGQGMLDS-0lKA&amp;hl=en_US” frameborder=”0″ allowfullscreen></iframe>

Thought for the Day!


Design Speaks


Wherever  you go, no matter what the weather,

always

bring your own sunshine.

Anthony  J. D’Angelo

Angelo

Angelo (Photo credit: aldoaldoz)

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